Capital Region International Airport
For my college capstone class, my teammates and I were divided into three teams/agencies. We worked with Capital Region International Airport to create a campaign to help build brand awareness, convenience, as well as introduce a new idea and target market for the airport. I was the account executive for my team as well assisting in the creative aspects of the campaign. I helped develop the ideas, creatives, strategies, managing internal communications, and assemble meetings. Our idea was selected.
For my ADV 800 course project, the whole class was tasked to provide research and strategies to be implemented for CASA for Kids Inc. We also collaborated with MSU Street Teams assist with their creative direction based on our research. Based on the needs of the client and survey results, we made sure that MSU Street Teams included every need based on the details from the research.
